Writer & Editor

Message:

Company: Walmart.com

Message: Shop your local Walmart store – just one trip and you will find it all and save money. This was one of several marketing mailers that was sent periodically to customers in the greater LA area. Each time, the featured products changed as did the lifestyle image. The challenge for me as a writer was to create a headline that either spoke to the lifestyle imagery and/or the products featured. Here, because the products were a catchall, my headline focused on the lifestyle imagery, which worked wonderfully.

Company: Walmart.com

Message: The products chosen for this marketing piece were edited down to one category (electronics), which made it much easier to source imagery and to write a headline that encapsulated everything.

Company: Walmart.com

Message: For this mailer, a new subhead was added as well as a “Did You Know?” blurb at the bottom. Here, I wrote this headline based on the lifestyle imagery chosen.

Company: Walmart.com

Message: You can find everything at your local Walmart store including items to help with your spring cleaning. Because the mix of products was similar, it made it much easier for the designer to choose an image and for me to write this perfect headline.

Company: Cost Plus World Market

Message: When this new soap arrived in our offices, we were all very excited. Not only were the scents amazing and worthy of boasting, the packaging itself was deserving of some love. Instead of throwing out the container, you could plant it, add some water and harvest herbs or flowers. I called both of these out in the copy that I wrote for this promotional piece.

Company: Cost Plus World Market

Message: The messaging for this piece was twofold. First, we wanted to let customers know that bamboo is not only decorative and functional, it’s also eco-friendly. I chose to highlight this with a play of color in the headline. Secondly, we wanted to call attention to Earth Day and to encourage customers to celebrate Mother Earth.

Company: Cost Plus World Market

Message: NOVICA and CPWM came together to showcase global artists and their works of art. Here, I wrote individual bios for the artists, adding quotes from interviews which they had given. I worked with the designer on a layout that would include not only the artists’ images and bios but also their crafts.

Company: Walmart

Message: Empowering Women Together acknowledges women and their businesses from near (Chicago, Illinois) and far (Phnom Penh, Cambodia). The rollout of this program took many months and included lengthy meetings with our Project Development team, Walmart’s Corporate Responsibility team and Public Relations team, and the companies who help source products. My role was to oversee several writers who wrote product descriptions. I wrote the persistent “about” copy that appeared on all of the product pages as well as the bios for some of the artists.

Company: Cooking.com

Message: Home-style comfort foods are always a hit at the dinner table. Here, I chose classics for kids (mac and cheese and spaghetti) and adults (meatloaf and chicken pot pie).

Company: Cooking.com

Message: I chose this theme to coincide with summertime county fairs. The menu includes favorites like corn dogs, turkey drumsticks and funnel cakes.

Company: Cooking.com

Message: I wrote editorial copy for these three collections (Gifts for the Graduate, Seattle’s Best Coffee and Home Canning). A link for each directed customers to a collection of products.

Company: Cooking.com

Message: A Top Brands page included these four collections. I wrote concise editorial copy for each, giving an overview of the line.